Skanda Digital Solutions

Pay-Per-Click (PPC)

Increase your online visibility and drive targeted traffic with our Pay-Per-Click (PPC) advertising. Pay only for clicks on your ads and see fast, effective results.

Description

Skanda Digital Solutions offers expert Pay-Per-Click (PPC) advertising to elevate your online presence and attract targeted traffic. Our tailored PPC campaigns ensure you pay only for actual clicks, maximizing your budget’s effectiveness. We handle ad creation, management, and optimization to drive quality leads and achieve rapid results. Experience increased visibility and engagement with our strategic PPC solutions.
Pay-Per-Click (PPC) 1

Features

Search Ads

Search ads appear based on specific keywords users enter into search engines. Advertisers bid on these keywords, and the highest bidder often secures top placement on search results pages. These ads target users actively searching for relevant products or services, increasing visibility and driving traffic.

Display Ads

Display ads are visual advertisements shown on websites within the Google Display Network or other ad networks. They use images, graphics, or animations to capture attention and are targeted based on user interests, demographics, or browsing behavior. They help in brand awareness and retargeting.

Social Media Ads

Social media ads are displayed on platforms like Facebook, Instagram, LinkedIn, and Twitter. They leverage user data and preferences to target ads effectively. These ads can be customized for various objectives, such as increasing engagement, driving traffic, or promoting products.

Remarketing Ads

Remarketing ads target users who have previously visited your website but didn’t convert. These ads remind users of your products or services as they browse other sites, keeping your brand top-of-mind and encouraging return visits and conversions.

YouTube Ads

YouTube ads appear before or during videos on the platform. They can be skippable or non-skippable and are targeted based on user interests, demographics, or video content. These ads help in reaching a broad audience and engaging with users through video content.

Ecommerce & Local Ads

Ecommerce ads promote products directly within search engines or on social media platforms, often with product listings or shopping ads. Local ads target users based on geographic location, helping businesses attract local customers and drive foot traffic to physical stores.

Increase Brand Awareness with Google Adwords Online

75 - 86% of search Engine users says

The majority of search engine users come across ads when looking for specific products or services, increasing your brand’s visibility and relevance.

85% of online marketers

A significant percentage of online marketers use Google Ads to boost brand awareness, leveraging its extensive reach and targeting capabilities.

92% are Google users

With the vast majority of users engaging with Google, your ads on this platform have the potential to reach a broad audience and enhance brand recognition.

90 million of LinkedIn users

Targeting professionals on LinkedIn with Google Ads can increase your brand’s presence among a highly engaged audience.

43% of consumers on YouTube

Nearly half of consumers use YouTube, making it an effective platform for video ads to build brand awareness and connect with potential customers.

30% of Other users

Expanding your reach beyond major platforms to other networks and websites ensures broader exposure and diverse audience engagement for your brand.

Ready to drive results with Pay-Per-Click (PPC)? Let’s get started!

Our team will create effective campaigns to maximize your ROI and boost your online visibility. From strategic keyword selection to precise targeting and analytics, we ensure every click counts. Let’s get started today and achieve your marketing goals!

FAQ'S

Most Popular Questions about Pay-Per-Click (PPC)

PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. It's used to drive traffic to websites by targeting specific keywords or demographics.
Advertisers bid on keywords relevant to their business. When users search for these keywords, the ads are displayed. Advertisers pay for each click their ad receives, with costs determined by the bid amount and competition.
PPC ads include search ads (text-based ads on search engines), display ads (visual ads on websites), social media ads (ads on platforms like Facebook and Instagram), and remarketing ads (targeting previous visitors).
Search ads appear on search engine results pages based on keywords, while display ads are visual advertisements shown on websites within ad networks, targeting users based on interests or behavior.
Remarketing targets users who have previously visited your website but did not convert. Ads are shown to these users as they browse other sites, encouraging them to return and complete their purchase.
Choose keywords based on relevance to your business, search volume, and competition. Use keyword research tools to identify terms that potential customers are searching for, and align them with your ad content.
Quality Score is a metric used by search engines to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lower your cost-per-click and improve ad placement.

Track performance using analytics tools provided by ad platforms, such as Google Ads. Monitor metrics like click-through rate (CTR), conversion rate, and return on investment (ROI) to assess and optimize your campaigns.

CPC (Cost-Per-Click) charges advertisers based on each click their ad receives, while CPM (Cost-Per-Mille) charges based on every 1,000 ad impressions, regardless of clicks.
Improve ROI by optimizing ad copy, refining keyword targeting, using negative keywords to exclude irrelevant traffic, and regularly analyzing performance data to adjust bids and budgets for better results.